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Brand Language

Language is one of the most important definers of any brand. The language you choose, the language you don’t choose and the language you choose to replace are a reflection, and in some senses a definition, of brand priorities.

Brand Language

The Changing Landscape Of Brand Language

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The Changing Landscape Of Brand Language

Throughout history times of accelerated change have been accompanied by cries of things “coming to an end.”

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Brand Language

Brand Language Integration Builds Strength

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Integrating Your Brand Language

While many brands have woken up to the need to align the language in their marketing comms with their broader brand DNA, they often fail to fully integrate that language into their broader operations.

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Brand Language

How Brands Should Take A Stand

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How Brands Should Take A Stand

What have you got to say for yourself? How and when should a brand take a stand? And if you do, should you go hard or go soft? Talking is a critical part of brand behavior.

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Brand Language

Defining Your Brand’s Tone Of Voice

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Defining Brand Tone Of Voice

The language of a brand is really decided by two things: where you are looking to position your brand in the marketplace; and the personality that you choose to adopt.

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Brand Language

When Branding Projects Require Rebranding

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Brand Purpose

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Ken, a VP of Marketing in Boston, Massachusetts who asks this question on rebranding…

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