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Brand Insights
By definition brand insights are the result of a deep understanding of your customer. They serve as a guide for brand success.
Michael Porter mapped out a simple, but powerful model for deeper understanding of the marketplace in 1979.
Read MoreRecently I walked away from an inspiring consumer insights summit in Madison, Wisconsin with three important takeaways for brand insights professionals.
Read MoreAt his presentation at The Un-Conference: 360 Degrees of Brand Strategy for a Changing World, Chris Wren included this deceptively simple observation: “Follow the insights,” he suggested, “Wherever they may lead”.
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