By definition brand insights are the result of a deep understanding of your customer. They serve as a guide for brand success.
Michael Porter mapped out a simple, but powerful model for deeper understanding of the marketplace in 1979.
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Recently I walked away from an inspiring consumer insights summit in Madison, Wisconsin with three important takeaways for brand insights professionals.
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At his presentation at The Un-Conference: 360 Degrees of Brand Strategy for a Changing World, Chris Wren included this deceptively simple observation: “Follow the insights,” he suggested, “Wherever they may lead”.
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Branding Strategy Insider helps marketing oriented leaders and professionals build strong brands. We focus on sharing thought provoking expertise that promotes an elevated conversation on brand strategy and brand management and fosters community among marketers. BSI is a service of The Blake Project, a leading brand consultancy based in the United States, serving marketers around the world.
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