Brand Innovation - Page 2 of 15 - Branding Strategy Insider

When thinking about product and brand innovation – what seems to elude many executive leaders is that people do not buy products, they buy into meanings.
The Six-Step Creative Process Of A Fashion Icon

Backpacks and duffel bags used to be boring. When David Ben David was a fresh graduate of the School of Visual Arts in New York in the early 2000s, the mundaneness of these items struck him as he wandered the city’s streets, thinking about how to deploy his design talents. That’s when he settled on a simple concept – backpacks labeled “Hello, My Name Is ____” – which led to his founding a fashion brand...

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