Brand Innovation - Page 2 of 14 - Branding Strategy Insider

When thinking about product and brand innovation – what seems to elude many executive leaders is that people do not buy products, they buy into meanings.
Why True Customer Motivations Are Often Missed

In 1997, Harvard Business School Professor Clayton Christensen published his first seminal work, The Innovator’s Dilemma, which laid out a concept he termed “Disruptive Innovation.” It took a few years for the book to catch on, but eventually its tightly-reasoned, well-evidenced and counter-intuitive approach found deep resonance with innovators worldwide.

5 Keys To Innovating A Future Of Value

We are all innovators now. Covid-19 demanded new behaviors if companies were to survive. Speed, ongoing adaptation, and multi-dimensional innovation became necessities overnight. And it worked! Amid all its hardships, 2020 witnessed perhaps the fastest pace of innovation the world has ever seen – from new business models to new forms of customer interaction, and a great deal more. What’s changed? Here are five key principles from the pandemic that you can embrace to sustain...

Unlocking The Drivers Of Consumer Behavior

All over the world, people go about their days getting things done. Much of what they do is aimed at satisfying a collection of short and long-term objectives that they see as being related to their well-being. The many decisions that they make throughout the day—which toothpaste to use, whether to drink coffee or tea, what product to buy for their company—are all part of satisfying these objectives, as each person defines them.

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Branding Strategy Insider is published by The Blake Project, an independently owned, strategic brand consultancy with extensive experience helping businesses and brands gain an emotional advantage, a distinctive advantage and a connective advantage.

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