Backpacks and duffel bags used to be boring. When David Ben David was a fresh graduate of the School of Visual Arts in New York in the early 2000s, the mundaneness of these items struck him as he wandered the city’s streets, thinking about how to deploy his design talents. That’s when he settled on a simple concept – backpacks labeled “Hello, My Name Is ____” – which led to his founding a fashion brand...
To better understand Emotional Friction, we first need to start with its mirror opposite – Emotional Value.
“How do I get my team to show creative thinking?” Under normal circumstances, many executives we work with routinely face this challenge. But with the pandemic transforming the way we do business, bold thinking has turned into a necessity.
At first glance, the liquor business may not seem in dire need of customer-centric innovation.
Three years ago, Co-operators —one of the largest underwriters in the Canadian insurance industry—took a leap of faith on an idea that completely subverts the way insurance works. They decided to mess with the concept of time.
