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Brand Innovation

When thinking about product and brand innovation – what seems to elude many executive leaders is that people do not buy products, they buy into meanings.

Brand Innovation

7 Steps To Create Products And Services

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7 Steps To Create Products And Services

By going “lean” long before it became a movement, we developed a cohesive model that has helped our clients and will hopefully help you, too.

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Brand Innovation

Why Brand Innovation Incubators Fail

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Why Brand Innovation Incubators Fail

Why do corporate innovation incubator programs often begin with such fanfare, only to die quietly a few years later?

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Brand Innovation

How Brands Find New Markets For Growth

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How Brands Find New Markets For Growth

The person tasked with moving a company into new markets is on the receiving end of a firehose.

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Brand Innovation

8 Requirements For New Market Success

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8 Requirements For New Market Success

Why is it that some great ideas take forever to take root, whereas others flourish fast?

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Brand Innovation

Brands Must Move To Humanity-Centered Design

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Brands Must Move To Humanity-Centered Design

Artefact’s Rob Girling and Emilia Palaveeva wrote a piece in Fast Company exploring the crisis facing the design industry’s reigning paradigm: Human-centered design.

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