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Brand Innovation

When thinking about product and brand innovation – what seems to elude many executive leaders is that people do not buy products, they buy into meanings.

Brand Innovation

The Future Belongs To Brands That Connect Ideas

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The Future Belongs To Brands That Connect Ideas

Steve Jobs was creative precisely because he opened himself up to new experiences— studying calligraphy and Zen Buddhism, visiting an ashram in India, strolling the kitchen appliance section at Macy’s (the Apple II was modeled after a Cuisinart), or copying the Ritz-Carlton’s steps of service in the Apple Store (though the Genius Bar dispenses advice, not alcohol).

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Brand Innovation

Brand Innovation: A New Disruption Theory

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Brand Innovation: A New Disruption Theory

When the iPhone launched in 2007, it was both the best phone the world had ever seen and Apple’s first phone. Dyson’s first ever Vacuum cleaner was the best ever vacuum ever made at launch. When Tony Faddell made Nest Lab’s first Thermostat, it was also by far the best in class.

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Brand Innovation

7 Steps To Create Products And Services

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7 Steps To Create Products And Services

By going “lean” long before it became a movement, we developed a cohesive model that has helped our clients and will hopefully help you, too.

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Brand Innovation

Why Brand Innovation Incubators Fail

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Why Brand Innovation Incubators Fail

Why do corporate innovation incubator programs often begin with such fanfare, only to die quietly a few years later?

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Brand Innovation

How Brands Find New Markets For Growth

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How Brands Find New Markets For Growth

The person tasked with moving a company into new markets is on the receiving end of a firehose.

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