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Brand Innovation

When thinking about product and brand innovation – what seems to elude many executive leaders is that people do not buy products, they buy into meanings.

Brand Innovation

Creating Value With The Jobs To Be Done Theory

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Creating Value With The Jobs To Be Done Theory

Branding Strategy Insider helps marketing oriented leaders and professionals like you define and grow brand value. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Patrick, a Brand Marketer in Los Angeles, California who has this question about the Jobs To Be Done theory and it’s role in value creation.

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Brand Innovation

Why Outside Perspectives Are Key To Creating Value

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How Outside Perspectives Help Create New Value

Many of the world’s largest companies have found ways to systematically bring in outside thinking. In large part, this is out of necessity.

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Brand Innovation

How To Satisfy Consumers With New Products

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How To Satisfy Consumers With New Products

Too little time is spent thinking about how customers will decide whether a new product or service is a success.

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Brand Innovation

How Brands Can Create Value Through Tradeoffs

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How Brands Can Create Value Through Tradeoffs

A customer-centric lens allows companies to understand how they can make trade-offs to increase value. Deeply understanding customer demand allows you to shift from spending on unnecessary, overvalued attributes and invest in important jobs that the market under-appreciates and that will make a difference.

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Brand Innovation

How Brands Can Wow Customers With Less

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How Brands Can Wow Customers With Less

Costovation is a type of innovation that significantly compresses costs while still wowing customers. It’s about meeting or exceeding customer expectations with less.

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