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Brand Innovation

When thinking about product and brand innovation – what seems to elude many executive leaders is that people do not buy products, they buy into meanings.

Brand Innovation

How Habits Create The Ultimate Brand Advantage

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How Habits Create The Ultimate Brand Advantage

MBAs are taught that a business is worth the sum of its future profits. This benchmark is how investors calculate the fair price of a company’s shares.

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Brand Innovation

Finding High-Potential Avenues For Brand Growth

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Finding High-Potential Avenues For Brand Growth

It’s not enough to have a strong vision or a single great idea. To successfully innovate—in a way that doesn’t mimic every other competitor—you need to see the range of opportunities open to you.

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Brand Innovation

Innovating Brands On Function And Emotion

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Innovating Brands On Function And Emotion

When thinking about how to launch a new product or bring in new customers, too many companies focus on what people are currently buying.

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Brand Innovation

5 Ways Brands Can Lower Barriers To Product Trial

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5 Ways Brands Can Lower Barriers To Product

Just because there is a better product or a better way of doing some­thing, it doesn’t mean that customers will embrace the new solution.

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Brand Innovation

New Measures Of Brand Innovation Success

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New Measures Of Brand Innovation Success

Figuring out how to win in established markets can be difficult enough. As innovative companies begin to compete asymmetri­cally—by winning along previously unconsidered dimensions of per­formance—the very definition of a win can change, making the task that much harder.

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