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Brand Innovation

When thinking about product and brand innovation – what seems to elude many executive leaders is that people do not buy products, they buy into meanings.

Brand Innovation

Brand Innovation And The Fallacy Of Self Disruption

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Brand Innovation And The Fallacy Of Self Disruption 

Ever since Clayton Christensen wrote his book The Innovator’s Dilemma in 1997, it has been accepted as a fact that companies will fail if they don’t disrupt themselves first.

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Brand Innovation

Why Brands Are Crucial To Innovation

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Why Brands Are Crucial To Innovation

Here’s a thought experiment. Imagine the engineers working in the product development labs at Volkswagen A.G. develop three innovations:

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Brand Innovation

The Future Belongs To Brands That Connect Ideas

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The Future Belongs To Brands That Connect Ideas

Steve Jobs was creative precisely because he opened himself up to new experiences— studying calligraphy and Zen Buddhism, visiting an ashram in India, strolling the kitchen appliance section at Macy’s (the Apple II was modeled after a Cuisinart), or copying the Ritz-Carlton’s steps of service in the Apple Store (though the Genius Bar dispenses advice, not alcohol).

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Brand Innovation

Brand Innovation: A New Disruption Theory

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Brand Innovation: A New Disruption Theory

When the iPhone launched in 2007, it was both the best phone the world had ever seen and Apple’s first phone. Dyson’s first ever Vacuum cleaner was the best ever vacuum ever made at launch. When Tony Faddell made Nest Lab’s first Thermostat, it was also by far the best in class.

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Brand Innovation

7 Steps To Create Products And Services

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7 Steps To Create Products And Services

By going “lean” long before it became a movement, we developed a cohesive model that has helped our clients and will hopefully help you, too.

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