avatar_48x48
Contact BSI
Derrick Daye
888.706.5489 Email us

Brand Imagery

Brand Imagery

Identity Crisis – Brand vs. User?

By

500_594-image_249_375_keep_aspect

Everyone knows there’s a critical difference between Brand imagery and User imagery. A brand’s personality tells a story about the product. It tells its target market what to expect. It suggests heritage, quality, flavor, status, effectiveness, attractiveness, service, value, when to use it, where to use it, how to use it, etc. Potent brands create rich pictures in the eye of the consumer.

Read More
Brand Imagery

Brand Imagery Through Qualitative Research 2

By

Brand Imagery Through Qualitative Research 2

As I shared earlier, a brand image is a condensation of all experiences a person has ever had in conjunction with the brand.

Read More