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Brand Identity
At the basic level, corporate and brand identity programs are an expression and reflection of the brand’s culture, character, personality, and the products and services offered–inspiring trust with consumers, customers, employees, suppliers and the investment community.
Open any brand guidelines and you’ll likely find a page or two about correct logo usage. As one of the most sacred elements of any brand, strict instructions on amount of padding, what it can and can’t be placed next to or on top of, purposely limit choices to avoid a free-for-all of activations.
Read MoreSince the inception of the concept of brand, identification has been integral to its role for business.
Read MoreHow Brand Codes And Narratives Can Deceive Us
By Dr. Martina OlbertovaFacebook rolled out a new updated visual identity for its mobile interface last week. And the desktop version will be launched in the following months. The big question here, however, is why?
Read MoreUsing Behavioral Science To Refresh Your Brand
By Jonathan La GrecaBrand identity is an important component of a marketer’s brand strategy. It is the vehicle by which marketers grow distinctive brands by building:
Read MorePerhaps the legendary Paul Rand said it best; “design is the silent ambassador of your brand.”
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