At the basic level, corporate and brand identity programs are an expression and reflection of the brand’s culture, character, personality, and the products and services offered–inspiring trust with consumers, customers, employees, suppliers and the investment community.
Open any brand guidelines and you’ll likely find a page or two about correct logo usage. As one of the most sacred elements of any brand, strict instructions on amount of padding, what it can and can’t be placed next to or on top of, purposely limit choices to avoid a free-for-all of activations.
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Since the inception of the concept of brand, identification has been integral to its role for business.
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Facebook rolled out a new updated visual identity for its mobile interface last week. And the desktop version will be launched in the following months. The big question here, however, is why?
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Brand identity is an important component of a marketer’s brand strategy. It is the vehicle by which marketers grow distinctive brands by building:
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Perhaps the legendary Paul Rand said it best; “design is the silent ambassador of your brand.”
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Branding Strategy Insider helps marketing oriented leaders and professionals build strong brands. We focus on sharing thought provoking expertise that promotes an elevated conversation on brand strategy and brand management and fosters community among marketers. BSI is a service of The Blake Project, a leading brand consultancy based in the United States, serving marketers around the world.
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