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Brand Identity

At the basic level, corporate and brand identity programs are an expression and reflection of the brand’s culture, character, personality, and the products and services offered–inspiring trust with consumers, customers, employees, suppliers and the investment community.

Brand Identity

Distinctive Brand Assets Defined

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Distinctive Brand Assets Defined

Since the inception of the concept of brand, identification has been integral to its role for business.

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Brand Identity

How Brand Codes And Narratives Can Deceive Us

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How Brand Codes And Narratives Can Deceive Us

Facebook rolled out a new updated visual identity for its mobile interface last week. And the desktop version will be launched in the following months. The big question here, however, is why?

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Brand Identity

Using Behavioral Science To Refresh Your Brand

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Using Behavioral Science To Refresh Your Brand

Brand identity is an important component of a marketer’s brand strategy. It is the vehicle by which marketers grow distinctive brands by building:

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Brand Identity

The Force Of Brand Strategy And Design

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The Force Of Brand Strategy And Design

Perhaps the legendary Paul Rand said it best; “design is the silent ambassador of your brand.”

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Brand Identity

The Process Of Credibility-Based Logo Design

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The Saul Bass-Approved Method of Credibility-Based Logo Design

Saul Bass created many great logos for clients such as AT&T, Minolta, Warner Bros, Girl Scouts of America, Kleenex, Continental Airlines (circa 1968), United Way, United Airlines and Rockwell International to name just a few.

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