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Brand Identity

At the basic level, corporate and brand identity programs are an expression and reflection of the brand’s culture, character, personality, and the products and services offered–inspiring trust with consumers, customers, employees, suppliers and the investment community.

Brand Identity

How Brand Identity Can Be Flexible And Consistent

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Brand Identity Should Be Flexible And Consistent

Open any brand guidelines and you’ll likely find a page or two about correct logo usage. As one of the most sacred elements of any brand, strict instructions on amount of padding, what it can and can’t be placed next to or on top of, purposely limit choices to avoid a free-for-all of activations.

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Brand Identity

Distinctive Brand Assets Defined

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Distinctive Brand Assets Defined

Since the inception of the concept of brand, identification has been integral to its role for business.

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Brand Identity

How Brand Codes And Narratives Can Deceive Us

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How Brand Codes And Narratives Can Deceive Us

Facebook rolled out a new updated visual identity for its mobile interface last week. And the desktop version will be launched in the following months. The big question here, however, is why?

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Brand Identity

Using Behavioral Science To Refresh Your Brand

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Using Behavioral Science To Refresh Your Brand

Brand identity is an important component of a marketer’s brand strategy. It is the vehicle by which marketers grow distinctive brands by building:

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Brand Identity

The Force Of Brand Strategy And Design

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The Force Of Brand Strategy And Design

Perhaps the legendary Paul Rand said it best; “design is the silent ambassador of your brand.”

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