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Brand Ideals

By operating on the higher level of human actualization, ideal-based brands succeed in connecting consumers to themselves, each other, and the world.

Brand Ideals

Brand Building On An Ideal

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Brand Building On An Ideal

How well do we understand the people who are most important to our future?

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Brand Ideals

Creating New Markets Through Brand Ideals

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Creating New Markets Through Brand Ideals

On October 18, 2010, the top story in The Wall Street Journal pronounced, “Apple Inc. posted a 70% surge in quarterly earnings … the latest sign that CEO Steve Jobs’s gamble on consumer gadgets is paying off.” To us, this view seems incomplete.

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