Brand Growth

Brands can no longer stand out by solely relying on clever ads and effective media placements. They must also be relevant in the rapidly evolving culture of consumers.

The world seems plagued by a crisis of leadership. Declining trust in government institutions, media, and civic leaders has been a well-documented trend for many years.

For 50% of us, the typical path to conversion involved using 3 or more devices.

While attending the Los Angeles Digital Summit last month, I realized that most marketers obsess about lower-funnel metrics.

The temptation for most businesses and indeed most brand managers is to look for growth right across their portfolios. But that’s far harder and far less effective than it sounds. The secret, it seems, is focus.