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Brand Growth
Most of us would agree there are four ways to strategize for brand growth: increase the share you hold in the markets you are strong in; develop new products for those markets; extend your reach by finding new markets for your current brands; and develop new products that cater to new markets.
Traditional competitive strategy involves beating rivals on key selling points that matter deeply to a brand’s most important customers.
Read MoreIt can be tempting in these days of online markets to believe that any brand with a website is automatically international. In reality, building a brand beyond your national borders is more complex than many realize.
Read MoreSignificant change is happening all over the world. Change that brands must pay close attention to.
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