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Brand Growth

Most of us would agree there are four ways to strategize for brand growth: increase the share you hold in the markets you are strong in; develop new products for those markets; extend your reach by finding new markets for your current brands; and develop new products that cater to new markets.

Brand Growth

6 Keys For Driving Brand Portfolio Growth

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6 Keys For Driving Brand Portfolio Growth

The temptation for most businesses and indeed most brand managers is to look for growth right across their portfolios. But that’s far harder and far less effective than it sounds. The secret, it seems, is focus.

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Brand Growth

Three Reasons Not To Diversify Your Brand

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Three Reasons Not To Diversify Your Brand

There are certainly good times to consider diversifying your brand, but equally there are times when such a strategy should be avoided. Here are three situations when your brand shouldn’t go there.

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Brand Growth

5 Questions Brands Must Ask About Growth

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5 Questions Brands Must Ask About Growth

Marketers talk about brands as vehicles for growth. But does that mean they should just keep growing – or is there a point when they reach critical mass?

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Brand Growth

Can Pokémon GO Drive Growth For Brands?

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Can Pokémon GO Drive Growth For Brands?

Unless you have young children, you probably hadn’t heard from Pokémon for a while, but that all changed with the buzz surrounding Pokémon GO, a mobile game that uses GPS to engage fans to play the game out in the real world.

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Brand Growth

How Brand Assets Drive Brand Growth

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How Brand Assets Drive Brand Growth

How can you accelerate your brand’s growth by identifying the elements in your brand identity that are distinctive and relevant brand assets? Let’s explore.

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