Most of us would agree there are four ways to strategize for brand growth: increase the share you hold in the markets you are strong in; develop new products for those markets; extend your reach by finding new markets for your current brands; and develop new products that cater to new markets.
The Boston Matrix, also known as the Growth-Share Matrix, made famous by Boston Consulting Group helps you understand the market opportunity, appropriate investment level and messaging style.
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Every business begins with a single product, a single segment, and a single way of going to market.
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As organizations grow, they inevitably become more complex and less focused, and they stop growing.
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Janusian thinking is a term coined by the psychiatrist Albert Rothenberg to denote the creative benefits that can emerge from considering opposites simultaneously.
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Branding Strategy Insider helps marketing oriented leaders and professionals build strong brands. We focus on sharing thought provoking expertise that promotes an elevated conversation on brand strategy and brand management and fosters community among marketers. BSI is a service of The Blake Project, a leading brand consultancy based in the United States, serving marketers around the world.
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