Growing Brands From The Core
December 6, 20232 min
One of my mentors, Chuck Young, once described brand growth to me using the metaphor of how trees grow.
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Brand Growth - Page 2 of 14 - Branding Strategy Insider
Most of us would agree there are four ways to strategize for brand growth: increase the share you hold in the markets you are strong in; develop new products for those markets; extend your reach by finding new markets for your current brands; and develop new products that cater to new markets.
The Growth Strategy Of Ingredient Branding
November 30, 20232 min
Today let’s focus on ingredient branding, an effective growth strategy under the right conditions.
Why Every Brand Is A Growth Brand
November 9, 20233 min
Standing still means shrinking. Brands must grow. And not only to grow the business. Brands must grow for the business to remain steady.
Managing And Growing Product Portfolios
September 18, 20235 min
Most firms, and the managers who operate them, seek to grow. Indeed, a review of most CEO letters associated with annual reports, finds growth to be one of the two most frequently identified objectives (the other is cash flow). Growth, or at least well-managed, profitable growth, is important for many reasons. It makes the firm more valuable to shareholders. It makes the firm a more exciting place to work, which makes it easier to hire...
The Growing Power Of Small Brands
September 6, 20233 min
Small brands are back in the hunt. Kantar Worldpanel’s tracking of brands around the world that are growing finds a big jump year-over-year in the percentage of growing brands accounted for by small brands.