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Brand Growth

Most of us would agree there are four ways to strategize for brand growth: increase the share you hold in the markets you are strong in; develop new products for those markets; extend your reach by finding new markets for your current brands; and develop new products that cater to new markets.

Brand Growth

Identifying A Brand’s Most Valuable Assets

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Identifying A Brand’s Most Valuable Assets

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Christina, a VP of Marketing in Boston, Massachusetts who has this question about measuring the value of brand assets.

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Brand Growth

One Proven Method For Growing Brands

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One Proven Method For Growing Brands

Here’s an activation you can deploy that has been proven successful in-market, with single and double-digit sales increases for billion-dollar brands. There are even some additional branding tips for you at the end.

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Brand Growth

Critical Actions For Driving Profitable Share Growth

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Critical Actions For Driving Profitable Share Growth

Growing share, particularly in an established product category, is challenging at the best of times, but it is fundamental to longer-term success. A company needs to at least maintain it is market share or it will not benefit from category and country growth. And growing slower than other brands cedes the advantage of scale, even if your sales are increasing. So while it might seem unrewarding at times, trying to grow share is worth the effort, provided you can do so profitably.

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Brand Growth

The Essential Drivers Of Brand Growth

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The Essential Drivers Of Brand Growth

Growing your brand is a key objective of marketing managers, as strong brands make your company more money, faster and with less risk. They also help you attract the best employees, give you the best deals with channel partners and get the attention of financial investors. But how should you go about growing your brand?

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Brand Growth

The Harmful Effects Of Business Growth

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The Harmful Effects Of Business Growth

As the pace of their growth increases, companies often begin to make errors and accumulate debris that ultimately will kill them.

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