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Brand Growth

Most of us would agree there are four ways to strategize for brand growth: increase the share you hold in the markets you are strong in; develop new products for those markets; extend your reach by finding new markets for your current brands; and develop new products that cater to new markets.

Brand Growth

Embracing Culture To Drive Brand Growth

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Embracing Culture To Drive Brand Growth

Brands can no longer stand out by solely relying on clever ads and effective media placements. They must also be relevant in the rapidly evolving culture of consumers.

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Brand Growth

Brands Must Compete On What Matters Most

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Brands Must Compete On What Matters Most

The world seems plagued by a crisis of leadership. Declining trust in government institutions, media, and civic leaders has been a well-documented trend for many years.

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Brand Growth

Driving Brand Growth Via New Paths-To-Purchase

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Driving Brand Growth Via New Paths-To-Purchase

For 50% of us, the typical path to conversion involved using 3 or more devices.

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Brand Growth

Brand Growth Requires A Full-Funnel Approach

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Brand Growth Requires A Full-Funnel Approach

While attending the Los Angeles Digital Summit last month, I realized that most marketers obsess about lower-funnel metrics.

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Brand Growth

6 Keys For Driving Brand Portfolio Growth

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6 Keys For Driving Brand Portfolio Growth

The temptation for most businesses and indeed most brand managers is to look for growth right across their portfolios. But that’s far harder and far less effective than it sounds. The secret, it seems, is focus.

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