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Brand Growth

Most of us would agree there are four ways to strategize for brand growth: increase the share you hold in the markets you are strong in; develop new products for those markets; extend your reach by finding new markets for your current brands; and develop new products that cater to new markets.

Brand Growth

Brand Advantage Is Built On Speed And Agility

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Brand Advantage Is Built On Speed And Agility

As organizations grow, they inevitably become more complex and less focused, and they stop growing.

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Brand Growth

How Brands Benefit From Janusian Thinking

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How Brands Benefit From Janusian Thinking

Janusian thinking is a term coined by the psychiatrist Albert Rothenberg to denote the creative benefits that can emerge from considering opposites simultaneously.

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Brand Growth

Why Venture Capitalists Dominate New Markets

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Why Venture Capitalists Dominate New Markets

The success of the Venture Capital (VC) industry is staggering.

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Brand Growth

Competitive Strategy For Developing Markets

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Competitive Strategy For Developing Markets

Traditional competitive strategy involves beating rivals on key selling points that matter deeply to a brand’s most important customers.

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Brand Growth

Brands And The Paradox Of Growth

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Brands And The Paradox Of Growth

Growth creates complexity, and complexity is the silent killer of growth.

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