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Brand Extension

Brand extension is a marketing strategy in which an organization that markets a product or service with a well-developed image uses the same brand name but in a different business category. Brand managers use this as a strategy to increase and leverage brand equity. Product extensions, on the other hand, are versions of the same parent product that serve a segment of the target market and increase the variety of an offering.

Brand Extension

How Brand Extensions Strengthen Brands

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How Brand Extensions Strengthen Brands

During a pandemic might not seem to be a good time to create a brand extension. However, creating a brand extension in uncertain times is a smart move. Some say that brand extensions weaken brands. This is wrong. Well-managed brand extensions strengthen brands.

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Brand Extension

8 Types Of Brand Extension

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8 Types Of Brand Extension

In a study of more than 300 brand extensions it was determined, and now widely accepted that there are eight types, each with its own unique leverage.

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Brand Extension

The Risks And Rewards Of Brand Extension

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The Risks And Rewards Of Brand Extension

We live in a time when consumers are in control. With greater access to information, choice in products and services, brands have found themselves shifting rapidly to adapt to what this new consumer not just wants but expects a brand to deliver.

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Brand Extension

5 Ways To Extend Your Brand

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5 Ways To Extend Your Brand

A brand may enter new product categories, new product formats within a category (line extensions), or new markets or market segments.

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Brand Extension

Brand Diversification: Extend With Caution

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In the search for more revenue, many brands seem keen to broaden their mandate or redefine the sector they see themselves as now being part of.

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