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Brand Extension

Brand extension is a marketing strategy in which an organization that markets a product or service with a well-developed image uses the same brand name but in a different business category. Brand managers use this as a strategy to increase and leverage brand equity. Product extensions, on the other hand, are versions of the same parent product that serve a segment of the target market and increase the variety of an offering.

Brand Extension

5 Ways To Extend Your Brand

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5 Ways To Extend Your Brand

A brand may enter new product categories, new product formats within a category (line extensions), or new markets or market segments.

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Brand Extension

Brand Diversification: Extend With Caution

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In the search for more revenue, many brands seem keen to broaden their mandate or redefine the sector they see themselves as now being part of.

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Brand Extension

Brand Advantage Through Brand Extension

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Not too long ago here on Branding Strategy Insider, one of my co-authors, Nigel Hollis shared three basic ways a brand can change the brand game to its advantage:

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Brand Extension

Brand Extension And Perceived Risk

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We tend to judge the likelihood of whether a brand extension will work on the compatibility that consumers will feel between the brand they know and the extension they are being asked to accept.

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Brand Extension

Brand Extension: Friend And Foe Of Strong Brands

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Brand Extension CAT Footwear Mike Rowe Wolverine World Wide

Brand extension is the way to get the best financial return out of a strong brand.

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