HomeCategory

Brand Equity - Branding Strategy Insider

Many studies over time have demonstrated that brand equity is a significant contributor to stock price, company valuation and shareholder value. Branding Strategy Insider offers insight on effective measurement techniques with emphasis on awareness, differentiation, value, accessibility, and emotional connection.
Actively Managing Brand Equity

Brand equity is the added value element of your brand. I often refer to as “emotional margin”. It’s frequently measured as the gap between the price your brand can command through its very presence compared with how consumers value non-branded products in your category.

The Measures Of Brand Equity

Every established brand should have a clear understanding of its brand equity. The Blake Project’s BrandInsistence brand equity measurement system measures the five things that cause customers to insist upon specific brands: awareness, relevant differentiation, value, accessibility and emotional connection.

Brand Equity And The Center Of Value

With the dawn of the Age of Intellectual Capital during the mid 1990’s, came the realization that a majority of the value of a modern enterprise can be located in the intangible assets and not in the traditional tangible assets such as real estate, plant, equipment, inventory, cash, and the like.

Connect With Us

footer-logo

Branding Strategy Insider is published by The Blake Project, an independently owned, strategic brand consultancy with extensive experience helping businesses and brands gain an emotional advantage, a distinctive advantage and a connective advantage.

Subscribe, Follow and Stay Connected

Choose how often you receive our insights.


© 2022 Branding Strategy Insider. All Rights Reserved.