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Brand Engagement

A powerful brand strategy combines ‘the logic and the magic’ – that mix of rational and emotive elements that, together, combine to give a brand engagement, connectedness, distinction and focus.

Brand Engagement

3 Ways Brands Can Increase Customer Engagement

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In a helpful article in Fast Company, Seth Priebatsch provides his insights on how brands can use game dynamics to forge new levels of engagement with customers. He cites three robust principles:

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Brand Engagement

Brands And The New Customer Relationship

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It’s easy to underestimate the huge changes that have taken place in the dynamics of the brand-customer relationship in recent years. Brands and consumers are now engaged at whole new levels of familiarity.

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Brand Engagement

Rebalancing The Brand Experience

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A couple of months ago, Adrienne Bateup-Carlson sent me this op-ed by Roger Cohen. In it, Cohen laments the plasticization of experience.

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Brand Engagement

Consumer Engagement: The New Rules Are Here

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Brand Strategy Consumer Engagement

As a marketer you invest precious resources (time, money and talent) toward achieving your business goals – namely getting people to engage with your brand and creating more revenue! The rules have changed and many marketers are being left behind.

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Brand Engagement

Brand Engagement Wins At The Academy Awards

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Brand Strategy Billy Crystal Academy Awards

The Academy Awards are considered to be one of the biggest entertainment draws of the year, sometimes called the “Super Bowl for Women.” True, female ratings have been down. Overall ratings too. Last year’s viewership was down about 10% from the year prior. And they haven’t been doing all that well with those yearned-for younger viewers either.

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