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Brand Engagement

A powerful brand strategy combines ‘the logic and the magic’ – that mix of rational and emotive elements that, together, combine to give a brand engagement, connectedness, distinction and focus.

Brand Engagement

The One Competitor Marketers Underestimated

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The One Competitor Marketers Underestimated

Looking back at 2018, there’s one competitor we underestimated this year.

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Brand Engagement

4 Keys To Organizing Brand Interactions

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4 Keys To Organizing Effective Brand Interactions  

As brands juggle more and more channels to try and interact meaningfully with customers, is omnichannel achieving what it needs to?

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Brand Engagement

How Brands Can Harness Customer Creativity

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How Brands Can Harness Customer Creativity

Today Lego is one of the world’s top brands, but not too long ago the brand was in serious trouble.

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Brand Engagement

Building Brand Experiences Through Coincidences

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Disney Brand Experience

Marketers can be surprisingly heavy-handed. The temptation, especially with big brands, is to thunder out answers that let customers know, in unequivocal terms, that they have been recognized.

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Brand Engagement

Rethinking How To Reach Brand Audiences

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GoPro Brand Strategy

We need to move on. That’s my take-away from a piece by Tara Walpert Levy. We need to move on from a mind-set based on reach and drop-off, and replace it with one centered on engagement and accumulation.

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