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Derrick Daye
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Brand Education

Brand Training and Education

If you find our thought pieces on brand strategy and brand management insightful and would like a deeper understanding for yourself, your marketing teams or leadership teams we can develop a customized learning and development engagement for you.

Brand education and training is a core competency of The Blake Project, the brand consultancy behind Branding Strategy Insider. As practitioners and educators we deliver interactive brand education programs designed to meet your specific learning objectives as well as align individuals and organizations with essential concepts in brand management, empowering them to realize their full potential as professionals and release the full potential of their brands.

Breaking Free From Yesterday’s Learning Format

With somber accuracy Futurist Alvin Toffler once predicted; “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” Who among us represents today’s illiterate? At the present pace of change, certainly more marketers than we can imagine. We are either part of the old or part of the new.

The relearning required for 21st century marketers is at the center of our approach to preparing marketers for brand leadership in an age of disruption.

Change is hard. That’s why the future can look so much like the past. And why brands and the marketers who manage them often lose their edge and a place in the future. For those organizations who see comfort zones as a dangerous place, we design unique learning experiences around your marketing team’s most pressing topics. Learning experiences that challenge today’s thinking about brands and brand management. That help prepare marketers for tomorrow. That break free from yesterday’s learning format.

Brand Training and Education

At The Blake Project we believe that an organization’s competitive future is inextricably linked to its ability to nurture big ideas and the people bringing them to life. With that in mind we create unique learning experiences for lasting impact.

We have trained thousands of executives and marketers around the world at all levels of understanding and in all aspects of building brands. As thought leaders and brand education and training innovators we originated an immersive, competitive-learning format that considers all learning styles and challenges participants to solve real world marketing problems. Our approach is widely regarded as today’s preferred learning method.

Compete. Win. Learn.

Featuring Brandingo: The Brand Management Safari, marketers compete and learn on teams in a fun, gamified format that infuses skill and chance and emphasizes participation over observation for memorable learning outcomes. We account for all learning styles, tap into the full expertise in the room and participants leave with a deeper perspective of the rapidly evolving disciplines of brand strategy and brand management (and/or other marketing topics) as well as actionable insights, tools and techniques for building strong brands.

As in your marketplace, some will win, some will lose, all will learn.

Further, for organizations seeking to educate and energize their employees in support of the brand we custom design and develop brand academies / brand centers of excellence which include delivering training on multiple platforms, such as classroom, mobile and on-demand.

Human capital is the greatest asset of every organization and the biggest key to achieving business goals. Some of the world’s most successful organizations have turned to The Blake Project for help in preparing their teams for greater performance in a highly competitive environment. Including:

Abbott, Air France/KLM, Bayer, Bloomberg, Bombardier, Darden Restaurants (Olive Garden, Red Lobster et al), Equifax, GE, GlaxoSmithKlein, HP, Intel, Kawasaki, OgilvyRed, Monsanto, TD Ameritrade, T. Rowe Price, Unilever and Wyndham Worldwide.

Sample Topics

The Blake Project is engaged to design learning and development training on a wide range of marketing topics that support your strategic goals, inspires commitment to learning and engages the hearts and minds of learners. These include: How to build an attention capturing brand, How to build a challenger brand, Positioning brands to win, 50 ways to differentiate a brand, The most powerful sources of brand differentiation, B2C and B2B brand messaging strategies, Brand storytelling for deeper connections, How to build a purpose driven brand, How to build a competitive advantage, Defining the customer journey, Building brands on meaning, not marketing, Brand planning, Building lovemarks, Brand leadership in an age of disruption, Building human-centric brands, Growth strategies, Brand innovation, Behavioral science, Customer experience, Digital strategy and The future of brand competitiveness.

Learning in a group environment boosts individual and team knowledge, refines processes, and provides an excellent team-building opportunity for your organization. Contact The Blake Project for more on how we can prepare your marketers for the journey ahead.