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Derrick Daye
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Brand Education Workshops

Brand Education is a core competency of The Blake Project, the brand consultancy behind Branding Strategy Insider. As practitioners and educators we deliver interactive brand education workshops and keynote speeches designed to align individuals and organizations on essential concepts in brand management and empower them to release the full potential of their brands.

Brand Education Brand Education Workshops Derrick Daye

Innovation And Organizational Success



The Blake Project designs and delivers one, two and three day brand management workshops globally at your headquarters or the location of your choice. Marketers, and all who shape the brand benefit. By request we have designed the following comprehensive workshop:

Innovation and Organizational Success

A two-day workshop facilitated by Brad VanAuken, Chief Brand Strategist, author of Brand Aid


  • New Product Development Managers
  • New Business Development Managers
  • Customer Service Managers
  • Chief Marketing Officers (CMO)
  • Marketing Directors
  • Marketing Managers
  • Head, Marketing, Marketing Services
  • Brand Managers
  • Product Managers
  • Marketing Officers/Executives
  • Advertising Agency Account Executives


  • The Importance of Innovation
  • New Business Idea Sources

o   Address emerging customer needs

o   Expand business definition

o   Apply new technologies

o   Exploit expanded brand identity

o   Target new customer groups

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Brand Education Workshops

Master Branding Seminars



We’re taking a moment today to share a very powerful internal brand education seminar. We constructed “The Art & Science of Brand Management – Proven Tools & Techniques for Creating Winning Brands” for those organizations that desire to bolster the toolbox of their marketers in a comprehensive 3-day format.   

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Brand Education Workshops

The Brand Leadership Workshop


Brand education workshops and seminars are a core offering of The Blake Project. Today we’re pleased to announce a new, robust workshop with a focus on brand leadership.

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