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Derrick Daye
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Brand Education

Brand Education is a core competency of The Blake Project, the brand consultancy behind Branding Strategy Insider. As practitioners and educators we deliver interactive brand education workshops and keynote speeches designed to align individuals and organizations on essential concepts in brand management and empower them to release the full potential of their brands.

Brand Education

Brand Leadership In An Age Of Disruption

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2017 Brand Strategy Brand

“No one is less ready for tomorrow than the person who holds the most rigid beliefs about what tomorrow will contain.” ~ Watts Wacker

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Brand Education

50 Things Successful Brand Managers Know

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Companies often ask us to deliver brand management training to their marketing teams with learning objectives designed to help them achieve a higher level of success. As I am developing yet another comprehensive brand management and marketing training session for a company, I thought I would share what I believe needs to be included in that comprehensive training. It’s clear to me that successful brand managers have a deep understanding of each of these:

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Brand Education

Superior Marketers And Their Brain

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One of the reasons I love marketing is because it requires both sides of the brain to be a truly skilled marketer.

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Brand Education

Brand Management Training

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Here is what I would want a brand manager in my marketing department to know:

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Brand Education

Improving Your Greatest Business Asset

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Improving Your Greatest Business Asset

It’s a tough, competitive world out there, so in recent years the business community has spent a lot of money at office retreats and wheeling in programs that are designed to help their people help themselves and improve their performance.

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