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Brand Differentiation
Brand differentiation is a cornerstone of brand strategy. To be different is to not be the same. To be unique is to be one of a kind. Explore valuable brand differentiation techniques and strategies on Branding Strategy Insider.
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Kari, a brand marketer in Toronto, Canada who asks this about brand differentiation.
Read MoreEverybody wants a brand that’s different. The irony of that statement is intentional. It belies the conservative manner in which most brands approach competitive difference.
Read MoreIn the UK in recent years there has been an emergence of a number of challenger bank brands.
Read MoreOne topic you’ll be hearing more about in the coming year will be the importance of audio branding.
Read MoreFor those of us that regularly play in the digital space, we’ve known that for a large part, online privacy is often an illusion.
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