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Brand Differentiation

Brand differentiation is a cornerstone of brand strategy. To be different is to not be the same. To be unique is to be one of a kind. Explore valuable brand differentiation techniques and strategies on Branding Strategy Insider.

Brand Differentiation

How Obsession With Uniqueness Threatens Brands

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How Obsession With Uniqueness Threatens Brands

We all believe that our brand and business is unique, that no-one else could possibly do what we do, that we are the one and only. But is an obsession with uniqueness necessarily true, or even helpful for our business and brand?

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Brand Differentiation

Brand Differentiation Is Limitless

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Brand Differentiation Is Limitless

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Kari, a brand marketer in Toronto, Canada who asks this about brand differentiation.

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Brand Differentiation

61 Ways To Differentiate Your Brand

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61 Ways To Differentiate Your Brand

Everybody wants a brand that’s different. The irony of that statement is intentional. It belies the conservative manner in which most brands approach competitive difference.

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Brand Differentiation

How Points Of Parity Benefit Brands

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How Points Of Parity Benefit Brands

In the UK in recent years there has been an emergence of a number of challenger bank brands.

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Brand Differentiation

5 Benefits Of Audio Branding

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5 Benefits Of Audio Branding

One topic you’ll be hearing more about in the coming year will be the importance of audio branding.

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