We all believe that our brand and business is unique, that no-one else could possibly do what we do, that we are the one and only. But is an obsession with uniqueness necessarily true, or even helpful for our business and brand?
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Kari, a brand marketer in Toronto, Canada who asks this about brand differentiation.
Everybody wants a brand that’s different. The irony of that statement is intentional. It belies the conservative manner in which most brands approach competitive difference.
In the UK in recent years there has been an emergence of a number of challenger bank brands.
One topic you’ll be hearing more about in the coming year will be the importance of audio branding.
