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Brand Differentiation

Brand differentiation is a cornerstone of brand strategy. To be different is to not be the same. To be unique is to be one of a kind. Explore valuable brand differentiation techniques and strategies on Branding Strategy Insider.

Brand Differentiation

Why “Product” Is Experiencing A Renaissance

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Why “Product” Is Experiencing A Renaissance

The key competence around building shareholder value in retail used to be location.

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Brand Differentiation

The Sound Of Brand Differentiation

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The Sound Of Brand Differentiation

Visually, you can only see what’s in front of your eyes, but auditory sensations can come from above, below, behind and all sides. Today, with multiple screens competing for the focus of their audience’s eyes, brand marketers need new ways to stand out.

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Brand Differentiation

9 Insights For Meaningful Brand Differentiation

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9 Insights For Meaningful Brand Differentiation

The pressure for brands to own unique value in the mind has never been greater for the simple reason; choice is the enemy of focus. A growing adversary, choice is the brand nemesis of our times.

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Brand Differentiation

Sameness Strategy Threatens Brands

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Sameness Equals Weakness For Brands

Our gut instinct as marketers is to go with what is working, because everything in the corporate rewards system is geared towards that: lack of risk appetite; the quest for short term results; even performance incentives. The irony for brands of course is that the more you embrace what works for others, the less likely those ideas are going to work for you.

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Brand Differentiation

Either A Brand Is Different Or It Is Dead

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Either A Brand Is Different Or It Is Dead

And after that gentle title, Simon Silvester launches into:

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