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Brand Differentiation

Brand differentiation is a cornerstone of brand strategy. To be different is to not be the same. To be unique is to be one of a kind. Explore valuable brand differentiation techniques and strategies on Branding Strategy Insider.

Brand Differentiation

Privacy: The Next Great Brand Differentiator?

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Privacy: The Next Great Brand Differentiator?

For those of us that regularly play in the digital space, we’ve known that for a large part, online privacy is often an illusion.

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Brand Differentiation

Marketing Flaws For Powerful Brand Differentiation

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Marketing Flaws For Powerful Brand Differentiation

In 1982, Levi’s launched black jeans in the UK. At the time denim was invariably blue so Levi’s wanted to capture the rebellious spirit of those opting for black.

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Brand Differentiation

How Business Capabilities Can Differentiate Brands

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How Business Capabilities Can Differentiate Brands

In her book The End of Competitive Advantage, Rita Gunther McGrath argues that any individual advantage in the marketplace today is likely to be fleeting, and that companies therefore need to be constantly investing in their next-generation business model and new capabilities that will differentiate it.

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Brand Differentiation

Why “Product” Is Experiencing A Renaissance

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Why “Product” Is Experiencing A Renaissance

The key competence around building shareholder value in retail used to be location.

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Brand Differentiation

The Sound Of Brand Differentiation

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The Sound Of Brand Differentiation

Visually, you can only see what’s in front of your eyes, but auditory sensations can come from above, below, behind and all sides. Today, with multiple screens competing for the focus of their audience’s eyes, brand marketers need new ways to stand out.

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