First Mover Brands Rely On More Than Timing
March 14, 20185 min
Nolan Bushnell knew he had a hit when he heard about the trouble at Andy Capp’s Tavern.
NEW THINKING
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Brand Development - Branding Strategy Insider
Business success today absolutely requires a profound, focused and skillful effort in brand development, creation and management.
A Brand’s True Value Lies Below The Surface
January 15, 20164 min
It’s difficult to escape the pervasive influence that brands have on our lives.
Brands Should Never Be Considered Finished
December 29, 20153 min
Brands are works in progress that we mistakenly think are finished. Instead, we should consider brands through the principles of wabi-sabi – a Japanese aesthetic ideology centered around the acceptance of persistent transience.
Think Brand First, Business Second
June 2, 20142 min
So many companies build their brand around their business. They establish the tangible assets and processes and look to extrapolate the intangible value of that as brands for their buyers. They transit in other words from the physical to the emotive.
9 Ways To Get Others To Embrace Your Brand Ideas
May 12, 20142 min
This article in the New Yorker recently revealed that the iconic Got Milk? campaign actually failed to reverse declining milk consumption and has now been all but scrapped. It’s a reminder to all of us who create and promote ideas that awareness (to the point of ubiquity), even for an idea that’s good for us and makes sense, is no guarantee of success.