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Brand Development

Business success today absolutely requires a profound, focused and skillful effort in brand development, creation and management.

Brand Development

First Mover Brands Rely On More Than Timing

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First Mover Brands: The Timing Factor

Nolan Bushnell knew he had a hit when he heard about the trouble at Andy Capp’s Tavern.

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Brand Development

A Brand’s True Value Lies Below The Surface

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Brand Value Lies Below The Surface

It’s difficult to escape the pervasive influence that brands have on our lives.

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Brand Development

Brands Should Never Be Considered Finished

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Brands Should Never Be Considered Finished

Brands are works in progress that we mistakenly think are finished. Instead, we should consider brands through the principles of wabi-sabi – a Japanese aesthetic ideology centered around the acceptance of persistent transience.

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Brand Development

Think Brand First, Business Second

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Richard Branson Brand Strategy

So many companies build their brand around their business. They establish the tangible assets and processes and look to extrapolate the intangible value of that as brands for their buyers. They transit in other words from the physical to the emotive.

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Brand Development

9 Ways To Get Others To Embrace Your Brand Ideas

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Brand Development Strategy

This article in the New Yorker recently revealed that the iconic Got Milk? campaign actually failed to reverse declining milk consumption and has now been all but scrapped. It’s a reminder to all of us who create and promote ideas that awareness (to the point of ubiquity), even for an idea that’s good for us and makes sense, is no guarantee of success.

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