Brand Definitions

If you find our thought pieces on brand strategy and brand management insightful and would like a deeper understanding for yourself, your marketing teams or leadership teams we can develop a customized learning engagement for you.

Brand education and training is a core competency of The Blake Project, the brand consultancy behind Branding Strategy Insider. As practitioners and educators we deliver interactive brand education workshops designed to meet your specific learning objectives as well as align individuals and organizations with essential concepts in brand management, empowering them to release the full potential of their brands.

Breaking Free From Yesterday’s Learning Format

With somber accuracy Futurist Alvin Toffler once predicted; “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” Who among us represents today’s illiterate? At the present pace of change, certainly more marketers than we can imagine. We are either part of the old or part of the new.

The relearning required for 21^st century marketers is at the center of our approach to preparing marketers for brand leadership in an age of disruption.

Change is hard. That’s why the future can look so much like the past. And why brands and the marketers who manage them often lose their edge and a place in the future. For those organizations who see comfort zones as a dangerous place, we design unique learning experiences around your marketing team’s most pressing topics. Learning experiences that challenge today’s thinking about brands and brand management. That help prepare marketers for tomorrow. That break free from yesterday’s learning format.

The Blake Project has trained thousands of marketers around the world at all levels of understanding and in all aspects of building brands. As thought leaders and brand education and training innovators we originated an immersive, competitive-learning format that considers all learning styles and challenges participants to solve real world marketing problems. Our approach is widely regarded as today’s preferred learning method.

Compete. Win. Learn.

Featuring Brandingo: The Brand Management Safari, marketers compete and learn on teams in a fun, gamified format that infuses skill and chance and emphasizes participation over observation for memorable learning outcomes. We tap into the full expertise in the room and participants leave with a deeper perspective of the rapidly evolving disciplines of brand strategy and brand management (and/or other marketing topics) as well as actionable insights, tools and techniques for building strong brands.

As in your marketplace, some will win, some will lose, all will learn.

Further, for organizations seeking to educate and energize their employees in support of the brand we custom design and develop brand academies / brand centers of excellence which include live training and distance learning powered by i-STORY, our proprietary learning technology.

Abbott, Air France/KLM, Bayer, Bloomberg, Bombardier, Darden Restaurants (Olive Garden, Red Lobster et al), Equifax, GE, GlaxoSmithKlein, HP, Intel, Kawasaki, OgilvyRed, Monsanto, TD Ameritrade, T. Rowe Price, Unilever and Wyndham Worldwide are some of the organizations that have turned to The Blake Project for help in meeting learning objectives.

Learning in a group environment boosts individual and team knowledge, refines processes, and provides an excellent team-building opportunity for your organization. Contact The Blake Project for more on how we can prepare your marketers for the journey ahead.