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Brand Culture

The context for brand cultures is changing. We explore how brands can navigate the changes and strengthen their brand from the inside out.

Brand Culture

The Science Behind Brand Culture Success

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The Science Behind Brand Culture Success

In June 2018, after three days of intense competition and only a single event to go, the Women’s NCAA National Outdoor Track and Field Championship title remained up for grabs. The top three teams were separated by less than ten points. Sitting in third place, the University of Southern California Trojans were still in the running, but their path to victory was narrow. To win they needed nothing short of a first-place finish in the final event of the meet, the 4 × 400-meter relay.

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Brand Culture

Employee Activism Brings New Brand Challenges

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Amazon Employees for Climate Justice

A post on Medium from Amazon Employees for Climate Justice shares more than 350 statements from workers that focus on the company’s climate practices.

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Brand Culture

Revive The Culture To Revive A Brand

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Revive The Culture To Revive A Brand

At the turn of the 21st century, Scandinavia’s top advertising agencies were invited to pitch for the most prestigious advertising account in Scandinavia: Scandinavian Airline Systems (SAS). One of Europe’s oldest airlines, SAS is owned to a large extent by the governments of Norway, Sweden and Denmark.

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Brand Culture

5 Keys To A Strong And Differentiated Culture

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5 Keys To A Strong And Differentiated Culture

Sometimes, I find entrepreneurs are more interested in corporate culture than branding, until I tell them it’s the same.

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Brand Culture

Employer Branding: The Critical Audiences

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Employer Branding: The Critical Audiences

You’d be surprised how many books/blogs/articles about employee communications say a lot about theory, communication channels (media) and content… and very little about employees.

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