Brand Culture

In June 2018, after three days of intense competition and only a single event to go, the Women’s NCAA National Outdoor Track and Field Championship title remained up for grabs. The top three teams were separated by less than ten points. Sitting in third place, the University of Southern California Trojans were still in the running, but their path to victory was narrow. To win they needed nothing short of a first-place finish in the final event of the meet, the 4 × 400-meter relay.

A post on Medium from Amazon Employees for Climate Justice shares more than 350 statements from workers that focus on the company’s climate practices.

At the turn of the 21st century, Scandinavia’s top advertising agencies were invited to pitch for the most prestigious advertising account in Scandinavia: Scandinavian Airline Systems (SAS). One of Europe’s oldest airlines, SAS is owned to a large extent by the governments of Norway, Sweden and Denmark.

Sometimes, I find entrepreneurs are more interested in corporate culture than branding, until I tell them it’s the same.

You’d be surprised how many books/blogs/articles about employee communications say a lot about theory, communication channels (media) and content… and very little about employees.