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Brand Culture

The context for brand cultures is changing. We explore how brands can navigate the changes and strengthen their brand from the inside out.

Brand Culture

4 Ways To Activate The Brand Experience Internally

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4 Ways To Activate The Brand Experience Internally

Traditionally, brand and marketing stewards are focused on the needs of customers, and for the most part, this still holds true.

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Brand Culture

Brands Must Preserve Their Noble Missions

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Brands Must Preserve Their Noble Missions

Everybody knows this problem. You call a big company with a question, but nobody seems to really want to help.

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Brand Culture Brand Strategy Workshops

Brand Culture Workshop

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Brand Culture Workshop

At The Blake Project we believe that a key component to a brand’s success lies in forging a rich culture/ecosystem/community that people feel they belong to and that they actively advocate to others.

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Brand Culture

How To Bring The Mission Statement To Life

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A Guide To Bringing Your Mission Statement To Life

Whereas it’s helpful for a company to have a mission statement, employees must also accept and embody it to make it meaningful.

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Brand Culture

The Internal Branding Mandate

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The Internal Branding Mandate

It seems obvious that developing successful relationships with customers requires strong and successful relationships with those inside the company. Strikingly, though, many companies ignore employees in their branding efforts.

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