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Brand Culture

The context for brand cultures is changing. We explore how brands can navigate the changes and strengthen their brand from the inside out.

Brand Culture

Revive The Culture To Revive A Brand

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Revive The Culture To Revive A Brand

At the turn of the 21st century, Scandinavia’s top advertising agencies were invited to pitch for the most prestigious advertising account in Scandinavia: Scandinavian Airline Systems (SAS). One of Europe’s oldest airlines, SAS is owned to a large extent by the governments of Norway, Sweden and Denmark.

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Brand Culture

5 Keys To A Strong And Differentiated Culture

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5 Keys To A Strong And Differentiated Culture

Sometimes, I find entrepreneurs are more interested in corporate culture than branding, until I tell them it’s the same.

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Brand Culture

Employer Branding: The Critical Audiences

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Employer Branding: The Critical Audiences

You’d be surprised how many books/blogs/articles about employee communications say a lot about theory, communication channels (media) and content… and very little about employees.

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Brand Culture

Beware Of Fracturing Your Brand Culture

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Beware Of Fracturing Your Brand Culture

Delta Air Lines is rated the #1 US airline, according to the 29th annual Airline Quality Rating (AQR) study conducted by Wichita State University and Embry-Riddle. So, it’s a bit surprising that a top brand would gamble with its most valuable asset: the employees that make the brand possible.

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Brand Culture

How Employee Trust Leads To Trusted Brands

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How Employee Trust Leads To Trusted Brands

Every year, I look forward to the findings published by Edelman in their annual Trust Barometer. 2019’s findings paint a picture of a world where the nature of trust has changed profoundly.

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