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Brand Crisis

Brand Crisis

Solving Brand Crisis By Breaking Patterns

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Solving Brand Crisis By Breaking Patterns

When the workers of the Norsk Hydro PVC plant in Stenungsund on the west coast of Sweden came to work in the early morning one day in 1996, a young man in an orange overall was chained to the factory gates as though crucified.

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Brand Crisis

How Volkswagen Can Begin To Restore Its Brand

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Restoring Trust In The Volkswagen Brand

When leaders start an important new job, the media and pundits typically give them a 90 day grace period to learn about the organization. You’ll see listening tours and factory visits, quiet lunches, and deep-dive briefings as they try to grasp the organizational politics before laying out their future vision.

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