By definition brand consulting is the art and science of helping brands build and communicate value. The Blake Project, the global brand consultancy behind Branding Strategy Insider, offers four key areas of brand consulting expertise: brand research, brand strategy, brand licensing and brand education.
It’s a new day at General Motors. Fresh out of bankruptcy the company is moving to restore its leadership role with the spirit that fostered pride and ingenuity for more than a century. The Blake Project, the brand consultancy behind Branding Strategy Insider wants to help this American Icon strengthen its brands for the road ahead. So to Fritz Henderson, Bob Lutz and other respected GM executives here is our sincere offer:
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Not too long ago Management Consulting News asked my opinion on business strategy and the consulting industry. Maybe you will share my opinions. Maybe you won’t.
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At The Blake Project we are fortunate to work with a wide range of high caliber clients and brands and consultants through our network.
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If you find our thought pieces on brand strategy and brand management insightful and would like a deeper understanding for yourself, your marketing teams or leadership teams we can develop a customized learning and development engagement for you.
Branding Strategy Insider helps marketing oriented leaders and professionals build strong brands. We focus on sharing thought provoking expertise that promotes an elevated conversation on brand strategy and brand management and fosters community among marketers. BSI is a service of The Blake Project, a leading brand consultancy based in the United States, serving marketers around the world.
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