I had a long and eventful evening last Friday in Soho with an old University friend, who had just been stung for one of the worst bits of brand consulting I have ever seen.
NEW THINKING
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Brand Consulting - Branding Strategy Insider
By definition brand consulting is the art and science of helping brands build and communicate value. The Blake Project, the global brand consultancy behind Branding Strategy Insider, offers four key areas of brand consulting expertise: brand research, brand strategy, brand licensing and brand education.
The Brand Storytelling Workshop
August 20, 20121954 min
We are creatures of evolution. Humans have shared beloved stories since the dawn of our existence. The ancient tradition of storytelling serves to remind us of who we are, and how we relate to each other within the structures of our organizations, our village, our culture and our world at large. Brands are no different.
I want to share insight into one idea that guides The Blake Project’s brand consulting practice. Attraction Marketing is not a new idea, on the contrary, it’s an idea as old as commerce itself.
The Two-Day Brand Positioning Workshop
September 6, 20111423 min
The Blake Project, the brand consultancy behind Branding Strategy Insider offers a highly facilitated two-day workshop designed to help brand owners gain clarity and consensus on key strategic and creative decisions that impact business success when introducing new products, inventing new brands and transforming under-performing brands.
Choosing a brand consultant can be tricky. First, you must determine what you are seeking in a brand consultant.