Brands Move To Create Value Beyond Core Purpose
October 1, 20133182 min
Oscar Yuan, at Millward Brown Optimor, has written a really interesting Point of View about innovations in marketing.
NEW THINKING
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Brand Building - Page 2 of 4 - Branding Strategy Insider
Building brands requires huge levels of energy. They need to be promoted, they need to be maintained, they need to be serviced … just to keep them going. Learn the tools and techniques for building strong brands.
Building Brands In A No-Attention Economy
September 12, 20133663 min
I’ve said for some time that brands seem to be taking more and more of their prompts from the fashion industry – in how they act and how they think. Not surprising, given that the upgrade economy now demands that brands refresh and update their products with increasing frequency.
The New Era Of Brands And Customer Relationships
August 26, 20132613 min
A full decade into the 21st century and we have witnessed radical transformation and creative destruction of nearly every aspect of the marketing toolbox. Marketing – as we have practiced it over the past 50 years – is obsolete.
Top Brand Value Driver: Love Or Experiences?
April 5, 20131762 min
I think that those of us who work in marketing often over-estimate the degree of affection that people have toward brands.
Brand Building And Fear
February 14, 20132283 min
Unfortunately, fear is still the primary motivator among humans.