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Brand Audit - Page 2 of 2 - Branding Strategy Insider

A comprehensive brand audit will often reveal new growth opportunities for your brand, and new ways to make your brand resonate with a new generation of target customers who will represent your brand’s bigger future. Completing a brand audit is a chance to take a fresh and objective look at your brand from a number of critical perspectives.
Anatomy Of A Brand Audit

Anatomy Of A Brand Audit

November 27, 200712972 min

A brand audit provides an analysis of an organization’s brand and its brand management and marketing effectiveness. It assesses a brand’s strengths, weaknesses, opportunities, and threats. It identifies brand growth opportunities including those achieved by brand repositioning and brand extension. The audit should result in recommendations to improve brand equity, brand positioning, and brand management and marketing effectiveness.

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Branding Strategy Insider is published by The Blake Project, an independently owned, strategic brand consultancy with extensive experience helping businesses and brands gain an emotional advantage, a distinctive advantage and a connective advantage.

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