The Brand Architecture No One Talks About
June 27, 20184 min
Brand architecture is the structure given to the brands which are owned by one organization or business.
NEW THINKING
Brand architecture is the structure given to the brands which are owned by one organization or business.
With association branding, the new product is less strongly connected to the parent brand than is true for extension branding.
A brand name helps customers identify what the brand is and how it is different from other brands.
When companies introduce a new offering as part of their brand architecture, they need to consider the new offering’s relationship with the company’s other brands.
One of the great transformational experiences of my lifetime has been drinking beer in American bars.