Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. This is our reason for being. BSI readers know, we regularly answer questions from marketers. Today we hear from Andre, a Vice President of Marketing in Denver, Colorado who has this question about transitioning acquired brands.
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers. Today we hear from Robert, a Chief Marketing Officer in Dallas, Texas who has this question about brand architecture strategy.
There are practically no single-brand companies anymore, and very few stand-alone brands.
Millad NX8000 is not exactly the kind of brand name that rolls off the tongue, nor does it have the easy brand recognition of a Nike Air, Apple iPad, or Diet Coke.
Brand architecture is the structure given to the brands which are owned by one organization or business.
