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Brand Aid - Branding Strategy Insider

Brand Aid, Second Edition is A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position, by Brad VanAuken. This trusted guide is used by marketers globally to develop effective brand strategy.

by Derrick Daye

Brand Aid

Brand Aid For The Holidays

December 8, 20114225 min

2017 is on the horizon and with it the x-factor of increased competition. The stakes are high. How will your brand fare? Will it meet expectations? Brand Aid helps marketers around the world build an advantage in their marketplace. This indispensable guide to building winning brands will help you and your colleagues too.

by Derrick Daye

Brand Aid

Give The Gift Of Brand Leadership

December 8, 20101562 min

As you look to give your brand an edge, strengthen your collection of marketing books or increase a colleagues’ understanding of brand management, consider Brad VanAuken’s Brand Aid, the first comprehensive, practical how-to-guide on building winning brands.

by Derrick Daye

Brand Aid