Brand Aid, Second Edition is A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position, by Brad VanAuken. This trusted guide is used by marketers globally to develop effective brand strategy.
2017 is on the horizon and with it the x-factor of increased competition. The stakes are high. How will your brand fare? Will it meet expectations? Brand Aid helps marketers around the world build an advantage in their marketplace. This indispensable guide to building winning brands will help you and your colleagues too.
Read MoreAs you look to give your brand an edge, strengthen your collection of marketing books or increase a colleagues’ understanding of brand management, consider Brad VanAuken’s Brand Aid, the first comprehensive, practical how-to-guide on building winning brands.
Sparingly we take moments throughout the year for self-promotion here on Branding Strategy Insider. This is one of those times. (forgive us)
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Branding Strategy Insider helps marketing oriented leaders and professionals build strong brands. We focus on sharing thought provoking expertise that promotes an elevated conversation on brand strategy and brand management and fosters community among marketers. BSI is a service of The Blake Project, a leading brand consultancy based in the United States, serving marketers around the world.
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