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Brand Accessibility

Brand accessibility is one of the five drivers of brand insistence. Explore further on Branding Strategy Insider.

Brand Accessibility

How Brand Accessibility Builds Strong Brands

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Brand Accessibility And Coca Cola

Accessibility is one of the five drivers of customer brand insistence in our proprietary BrandInsistence brand equity measurement system. How does accessibility contribute to customer brand insistence?

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Brand Accessibility

Brand Accessibility: Revenue Within Reach

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We have tested our Brand Insistence ™ brand equity management system across numerous industries and organizations over the past eight years.

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Brand Accessibility

The Power Of Brand Accessibility

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Coca-Cola used to focus its strategy on the three A’s: availability, acceptability, and affordability. While these provided for tremendous growth, they also led to lowered entry barriers. Today, Coca-Cola’s mantra is the three P’s: preference, pervasive penetration, and price-related value.

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