Big Data - Branding Strategy Insider

For Big Data to add value it has to be better not just bigger. There is no value in it simply because it’s more. Big for the sake of big is sure to mislead. More without better is less. Big Data must improve brand marketing, and when it does that it’s not big, it’s better.

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Branding Strategy Insider is published by The Blake Project, an independently owned, strategic brand consultancy with extensive experience helping businesses and brands gain an emotional advantage, a distinctive advantage and a connective advantage.

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