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Branding Conferences

Becoming A Brand Change Leader


“The first step for a brand change leader is to free up resources that are committed to maintaining things that no longer contribute to brand performance and no longer produce results. Maintaining yesterday is always difficult, extremely time-consuming and risky.

Maintaining yesterday always commits the brands’ scarcest and most valuable resources–and above all, its ablest people–to nonresults. Yet doing anything differently–let alone innovating–always creates unexpected difficulties. It demands leadership by people of high and proven ability. And if those people are committed to maintaining yesterday, they are simply not available to create tomorrow.

The first change policy, therefore, has to be organized abandonment. The brand change leader puts every product, every service, every process, every market, every distribution channel, every customer, and every end use on trial for its life. And does so on a regular schedule.” ~ Peter Drucker

Abandoning Yesterday
Change is hard. That’s why the future can look so much like the past. And why brands and the marketers who manage them often lose their edge. For those marketers who see comfort zones as a dangerous place and are ready to become the change leader your organization needs, we have designed a unique experience around brand strategy for you. One that challenges today’s thinking about brands and brand management. One that prepares you for tomorrow. One that breaks you free from yesterday’s marketing conference format.

A Shaping Force
At The Un-Conference: 360 Degrees of Brand Strategy for a Changing World, senior B2C and B2B marketers work together with brand strategy experts through the lens of brand leadership. The Blake Project’s sixth, fun, ‘Competitive-Learning’ event is about taking a deep dive into the best practices that result in strong brands. It’s an experience designed to help you develop strategies that will propel your brand to a leadership position or to assist you to maintain the leadership position you have worked so hard to achieve.

This year we are focused on: Building Emotional Connections, Brand Purpose, Brand Storytelling, Brand Architecture, Brand Leadership, Brand Publishing/Digital Strategy, Customer Experience and more. (Including B2B brand strategy) Brands joining us include AAA, TD Ameritrade, Bloomberg, Humana, Liberty Mutual, Wounded Warrior Project, RJ Reynolds, Bayer and many more.

2018 Un-Conference

No Attendees. Only Participants.

The best pathway for learning is through participation, not observation. The Un-Conference: 360 Degrees of Brand Strategy for a Changing World will challenge your thinking about brands and brand management. To do that, we’ll put you on a team of 10 and offer you opportunities to compete, lead and learn alongside other marketers from around the world in a unique environment. The challenges you’ll tackle are based on and influenced by actual issues that you and other participants are facing.

2018 Brand Strategy Conference

It all takes place at The Hard Rock Hotel, San Diego, California May 14-16, 2018.

Our schedule…

Monday, May 14th – Kickoff Mixer: 7- 9pm at The Hard Rock Hotel Rooftop Pool

Tuesday, May 15th – Day 1: 8am – 5pm, at The Hard Rock Hotel / 6:30pm – ? Team building event and dinner

Wednesday, May 16th – Day 2: 8am – 5pm, at The Hard Rock Hotel

Who Should Participate?
We have reserved these two days (and a kickoff mixer on the evening of the 14th) for 50 senior B2C and B2B marketers who see leadership as a way of life and who seek a learning experience superior to last century’s format of marketing conferences:

-Marketing oriented leaders;
-Marketing professionals (brand managers, product managers, directors, vice presidents, CMO’s, brand strategists etc.);
-Advertising agency professionals (account executives, planners, agency heads)
-Marketers facing brand strategy issues;
-Professionals in charge of brand building, brand management, human resources;
-Marketers who prefer participation over observation and action over reaction; and
-Marketers who don’t believe that last century’s format of marketing conferences advances them as leaders.

“If you want something new, you have to stop doing something old.” ~ Peter Drucker

To secure a spot for you or your group at The Un-Conference: 360 Degrees of Brand Strategy for a Changing World call me directly in Los Angeles at 813-842-2260. Or simply email me.

Special pricing for MENG / Marketing Executives Group and American Marketing Association Members.

I do hope you can join us.


Derrick Daye
Managing Partner
The Blake Project

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