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  • Derrick Daye

    Derrick has spent the past 20+ years helping organizations release the full potential of their brands. His experience is as deep as it is diverse encompassing the disciplines of advertising, branding, sales promotion and public relations. Most notably he has worked with the White House Press Corps, Coca-Cola and Intel. Derrick serves as managing partner and senior brand strategist at The Blake Project.
  • Eric Schulz

    Eric is regarded as one of the world’s leading experts on brand strategy and marketing. He gained his expertise through three decades work in brand management at P&G, The Walt Disney Company, The Coca-Cola Company, the NBA's Utah Jazz and other leading organizations. Eric is a partner and senior brand strategist at The Blake Project.
  • John Sculley

    John is one of America’s best known business leaders and marketing innovators. As the top marketer at Pepsi-Cola and eventually CEO, he pioneered experience based marketing, the strategy that moved Pepsi ahead of Coke. As CEO of Apple, the company became the most profitable computer company in the world. Today he invests in and mentors early stage entrepreneurs.
  • Paul Friederichsen Brand Consultant The Blake Project

    Paul Friederichsen

    Paul has spent the majority of his 30-year career helping advertising agencies build and communicate value. At The Blake Project, Paul leads our brand strategy consulting work with advertising agencies, public relations and design firms through engagements structured to help overcome the challenges of a highly competitive industry. With his rich perspective of the agency business model he is uniquely suited for this work.  
  • Geoffrey Colon Branding Strategy Insider

    Geoffrey Colon

    Geoffrey works at the intersection of tech, marketing, popular culture and human behavior. He has served some of the world's most respected brands such as IBM, Spotify, Netflix, Red Bull, Coca-Cola and American Express. He is the author of the book Disruptive Marketing, as well as a Cannes Lions Gold Award recipient and currently is a communications designer at Microsoft.
  • J. Walker Smith

    Walker is Executive Chairman of The Futures Company, a marketing strategy consultancy. Walker has been described by Fortune magazine as “one of America’s leading analysts on consumer trends.” He consults with clients globally about trends, futures, marketing and advertising strategy. He is the co-author of four highly regarded books.
  • Martin Roll

    Martin Roll is a world-renowned thought leader on value creation through brand equity. He helps organizations to think bold for future strategies. He authored the global bestseller Asian Brand Strategy, a book of frameworks for Asian branding and the winning formula for any boardroom. Martin heads the brand consultancy Venture Republic.
  • Jerome Conlon

    Jerome is a world renowned brand architect who has accelerated growth for a number of major brands. He is former Director of Brand Planning and Marketing Insights for Nike, VP of Brand Planning, Consumer Insights and New Products for Starbucks, Senior VP of Marketing and Program Development for NBC Entertainment, and has been a professor of economics.    
  • Martin Bishop

    Martin has more than 20 years of marketing experience with both global industry leaders and start-up companies. Prior to joining LiveWorld, he was director of brand strategy for Landor Associates. He worked on strategic branding programs for a broad range of clients including Charles Schwab, FedEx, HP, Yahoo! and Walmart. And was Landor’s designated specialist in the areas of brand architecture and portfolio strategy.
  • Mark Ritson

    Mark Ritson has a Ph.D. in marketing and has been a faculty member at some of the world's leading business schools. He taught brand management at London Business School, MIT Sloan, the University of Minnesota and Melbourne Business School. He works extensively as a brand consultant for some of the largest brands in the world.
  • Martin Lindstrom

    Martin is a recipient of TIME Magazine's "World's 100 Most Influential People" 2009. Author, speaker, advisor, and master brand builder, Martin has carved out an entirely unique niche as a global expert in the related fields of consumerism, marketing, brands, and of late, neuro-scientific research. He is the best-selling author of Buyology and Brandwashed.
  • Jack Trout

    Recognized as one of the world’s foremost marketing strategists, Jack is the co-originator of Positioning and other important concepts in marketing strategy. He had over 40 years of experience in advertising and marketing, and became a boardroom advisor to some of the world’s largest corporations. Jack has an international reputation as a consultant, writer and speaker.
  • Al Ries

    Al is a leading PR and marketing authority. Chairman of Ries & Ries, he counts numerous global organizations among his clients. PR Week named him as one of the 100 most influential public relations people of the 20th Century. He is a best-selling author many times over and shares the distinction of being the co-originator of the Positioning concept.
  • Peter Drucker

    Widely regarded as the father of modern business management, Peter was an influential business author, strategist, and consultant. He revolutionized management theories and wrote over 30 books on business, many detailing managerial practices for practical use in every industry. His work is shared on Branding Strategy Insider courtesy of the Drucker Institute.
  • Nigel Hollis

    Nigel brings 30 years of research experience to bear on his understanding of how marketing communications can build and maintain brands. He authored The Global Brand, a close look at the challenges facing marketers and global brands today. Nigel serves as Millward Brown’s executive vice president and chief global analyst.
  • Steve Rivkin

    Steve is recognized as a prolific author and one of the world’s leading experts on naming. He is a frequent speaker on marketing and communications topics, and has appeared at hundreds of seminars, conferences and retreats in the United States, Europe and Southeast Asia. He is the founder of Rivkin & Associates, a marketing consultancy.