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William Putsis, Author at Branding Strategy Insider

Leveraging Strategic Control For Growth

After a recent talk at the Yale CEO LATAM Forum in Miami, the CEO of one of the largest insurance companies in Latin America came up to me and said, “I hate Google.” I responded by saying “that sounds pretty harsh” and asked why he felt so strongly. His response was both simple and telling. He said that Google was “extorting much of my profits.”

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