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Author Archive

Customer Insight

Clarity: Marketing’s New Task

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Clarity: Marketing's New Task

Two score and a few years ago, my late grandfather ventured from his small farmhouse in Colfax, Louisiana to my family’s home just south of Boston.

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Marketers For Charity

Customer Service Is Dead

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Back in the day, when customer service was king, I worked after school pumping gas and handing out collectable tumblers at my father’s service station.

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Marketers For Charity

The Death Of Supremacy

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A few weeks ago, about 40 Christian evangelical leaders met in Salt Lake City to discuss a branding dilemma.

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Brand Identity

The Brand Identity Delusion

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The Brand Identity Delusion

Have you ever heard, or been asked, this question?  “If your organization, or brand, were a car, what make or model would it be and why?”  No?  You’re lucky.  I’ve heard it a lot.  In fact, too many times to count, and not once have I come across the perspective inherent in this response: “My brand would be a customizable, decked out limousine. One in which I can give my customers the rides of their lives!”

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Advertising

Has Advertising Killed Itself?

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Has Advertising Killed Itself?

“Video killed the radio star.” Maybe that’s true, I’m not really sure. I am pretty sure, however, that advertising killed itself — or, at the very least, took the wind out of its own sails.

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