“Perfection of means and confusion of ends seem to characterize our age.” ~ Albert Einstein
We are presently witnessing an unprecedented drive for perfection in the field of marketing.
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“I’m not interested in trying to work on people’s perceptions. I am who I am, and if you don’t take the time to learn about that, then your perception is going to be your problem.” – Jim Brown
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“Remarkable is necessary to market today, because unremarkable products don’t get talked about, they just fade away.” – Seth Godin
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“A great story is never fully predictable through foresight – but it’s projectable through hindsight.” – Peter Guber
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Branding Strategy Insider helps marketing oriented leaders and professionals build strong brands. We focus on sharing thought provoking expertise that promotes an elevated conversation on brand strategy and brand management and fosters community among marketers. BSI is a service of The Blake Project, a leading brand consultancy based in the United States, serving marketers around the world.
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