“Perfection of means and confusion of ends seem to characterize our age.” ~ Albert Einstein We are presently witnessing an unprecedented drive for perfection in the field of marketing.
NEW THINKING
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Tom Asacker, Author at Branding Strategy Insider
Mindless habitual behavior is the enemy of innovation. – Rosabeth Moss Kanter
“I’m not interested in trying to work on people’s perceptions. I am who I am, and if you don’t take the time to learn about that, then your perception is going to be your problem.” – Jim Brown
“Remarkable is necessary to market today, because unremarkable products don’t get talked about, they just fade away.” – Seth Godin
“A great story is never fully predictable through foresight – but it’s projectable through hindsight.” – Peter Guber