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Author Archive

Brand Innovation

The Ball Of Brand Confusion

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The Ball Of Brand Confusion

“Perfection of means and confusion of ends seem to characterize our age.” ~ Albert Einstein

We are presently witnessing an unprecedented drive for perfection in the field of marketing.

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Brand Innovation

The Enemy Of Innovation

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The Enemy Of Innovation

Mindless habitual behavior is the enemy of innovation. – Rosabeth Moss Kanter

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Brand Management

Perception vs. Reality

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Perception vs. Reality

“I’m not interested in trying to work on people’s perceptions. I am who I am, and if you don’t take the time to learn about that, then your perception is going to be your problem.” – Jim Brown

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Brand Management

Brands, Reality & The Remarkable Chimera

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Building Remarkable Brands

“Remarkable is necessary to market today, because unremarkable products don’t get talked about, they just fade away.” – Seth Godin

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Brand Storytelling

Of Memory And Marketplace Experiences

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Of Memory And Marketplace Experiences

“A great story is never fully predictable through foresight – but it’s projectable through hindsight.” –  Peter Guber

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