I read another LinkedIn post today from a prolific consultant where the first three words were “Companies need to…”. At its core is a recycled idea (stop benchmarking your competitors) laced with some spirited, low grade outrage.
NEW THINKING
I read another LinkedIn post today from a prolific consultant where the first three words were “Companies need to…”. At its core is a recycled idea (stop benchmarking your competitors) laced with some spirited, low grade outrage.
I caught up recently with a favorite client from a few years ago. It was sad, but not surprising, to learn that a big innovation project they launched with great expectations had been quietly shelved. Consumers just didn’t understand the value and they stayed away in droves.
Everyone I meet that’s involved in product innovation today seems to have the same basic goal: to get really smart ideas to market faster.
Vinko Bogataj doesn’t usually come to mind when savvy marketers think of influential business lessons. In fact, most of us don’t even know his name.