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Thomson Dawson, Author at Branding Strategy Insider - Page 2 of 20

The Paradox Of Continuous Product Improvement

It’s been six years since the introduction of the first generation iPhone in the Summer of 2007. Looking back that seems like a century ago. Amazingly 9 million people have purchased the latest iPhone version released to the market less than a week ago. Seemingly Apple is following the predictable path and motivation all marketers eventually take toward product evolution.

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