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Author Archive

Branding Trends

The Fall Of The Anti-Branding Movement

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It’s been nearly 15 years since the first publication of Canadian author Naomi Klein’s book “No Logo” (1999). To many, No Logo has been considered the genesis of the alter-globalization and anti-branding movement.

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Brand Strategy For Startups

Building A Value Proposition For Startup Brands

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For many startup CEOs in their first and second rounds of funding, their focus is usually on product development rather than creating a value proposition that will form the strategic direction of their fledgling enterprise.

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Brand Values Alignment

Brand Relationships Are Built On Shared Values

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This may sound like heresy but the term “brand” has been so over used in the marketing vocabulary that it’s meaning has become – meaningless. Ask a handful of people what a brand is and you’ll get a handful of different answers. Perhaps the word brand has outlived its usefulness?

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Brand Marketing

Brand Marketing And The Anti-Growth Strategy

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How much is enough? This is a rather profound question to ask a marketer. After all, marketing is about demand creation – more products, more extensions, more features, more sales and more consumption.

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Brand Innovation

The Paradox Of Continuous Product Improvement

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It’s been six years since the introduction of the first generation iPhone in the Summer of 2007. Looking back that seems like a century ago. Amazingly 9 million people have purchased the latest iPhone version released to the market less than a week ago. Seemingly Apple is following the predictable path and motivation all marketers eventually take toward product evolution.

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