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Author Archive

Brand Culture

Revive The Culture To Revive A Brand

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Revive The Culture To Revive A Brand

At the turn of the 21st century, Scandinavia’s top advertising agencies were invited to pitch for the most prestigious advertising account in Scandinavia: Scandinavian Airline Systems (SAS). One of Europe’s oldest airlines, SAS is owned to a large extent by the governments of Norway, Sweden and Denmark.

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Brand Culture

5 Keys To A Strong And Differentiated Culture

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5 Keys To A Strong And Differentiated Culture

Sometimes, I find entrepreneurs are more interested in corporate culture than branding, until I tell them it’s the same.

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Customer Experience

4 Cornerstones Of Customer Experience

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4 Cornerstones Of Customer Experience

There are four factors that create a sustainable, extraordinary, successful customer experience in any kind of businesses.

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Brand Management

Creating Brand Value Through Anticipation

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Creating Brand Value Through Anticipation

We all know the feeling of waiting for something exciting to happen. It’s a feeling that can consume your thoughts and fill your mind.

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Brand Management

The 6 Core Values Driving Alibaba’s Success

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The 6 Core Values Driving Alibaba's Success

“Money and wealth are two different concepts. If you have money, but have not turned this money into an experience to elevate your own or other people’s level of happiness, then you may very well only possess a lot of symbols and a mountain of very colourful pieces of paper.” ~ Jack Ma, Founder and Chief Executive of Alibaba

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