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Author Archive

Customer Experience

4 Cornerstones Of Customer Experience

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4 Cornerstones Of Customer Experience

There are four factors that create a sustainable, extraordinary, successful customer experience in any kind of businesses.

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Brand Management

Creating Brand Value Through Anticipation

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Creating Brand Value Through Anticipation

We all know the feeling of waiting for something exciting to happen. It’s a feeling that can consume your thoughts and fill your mind.

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Brand Management

The 6 Core Values Driving Alibaba’s Success

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The 6 Core Values Driving Alibaba's Success

“Money and wealth are two different concepts. If you have money, but have not turned this money into an experience to elevate your own or other people’s level of happiness, then you may very well only possess a lot of symbols and a mountain of very colourful pieces of paper.” ~ Jack Ma, Founder and Chief Executive of Alibaba

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Brand Innovation

Brand Innovation And The Fallacy Of Self Disruption

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Brand Innovation And The Fallacy Of Self Disruption 

Ever since Clayton Christensen wrote his book The Innovator’s Dilemma in 1997, it has been accepted as a fact that companies will fail if they don’t disrupt themselves first.

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Brand Strategy

Brand Strategy For The Unexpected

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Brand Strategy For The Unexpected

As Nassim Nicholas Taleb told us in his book The Black Swan humans have a tendency to find simplistic explanations for highly improbable, rare and unpredictable events.

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